Double Transparency with Ritual Vitamins
To start - I have always been a vitamin enthusiast. I've taken vitamins since I was in elementary school. From the Flinstone vitamins, Gummy Vitamins - Vitamin C, Zinc or Elderberry when I was sick - Melatonin because I struggled with getting enough sleep - vitamins to help me focus on school - vitamins to boost my mood when I was experiencing a slump, and vitamins finally, because I'm a woman and a vegetarian and look forward to getting all of the nutrients that I need regardless of what I'm choosing to eat.
My search for Vitamins has always been ongoing until now. Ritual Vitamins taunted me with their alluring advertisements on Instagram. I was spending a lot of time on my phone for a Social Media position that I had in 2017. When scrolling through Instagram I was targeted, clearly, for vitamins. Ritual has a literal transparent aesthetic to go with their message of transparent ingredients and sourcing. The aesthetic was easy for me to question. I don't base any of my consumer choices on aesthetic unless I'm literally picking out things that are created for aesthetic based function.
One day they had taunted me enough and I thought what's $30 on vitamins anyways? A dollar a day for two vitamins that would help me fill in the blanks in my diet. Their message is transparency, I'm for that. I don't care that they look and taste good, but that's a plus! The minty flavor with a glass of water in the morning is something I've definitely come to enjoy. They are also marketing to women specifically and well, I'm a woman aware of her nutrient needs. Though vitamins are for long-term health I was in a particular vitamin needy state as it was. Within three weeks I had a significant change in energy. Within a month, two cups of coffee in the morning were about a cup and a half more than I needed to wake up. Within two months I could drink a glass of water and put coffee off until my midday slump, but even then it was because I was pulling double shifts (that work and no play life). I feel much better overall and have yet to cancel my monthly subscription. I've paused it a time now because I'm not perfect at taking vitamins every day. I only managed to not skip any days in the first 30 days, but that seemed to be their goal for me and I achieved it. I've been taking these vitamins for roughly five months now and I'm 100% on board with them. One of the effects that I didn't expect is that one of their ingredients is apparently helping me with sleep! My dark circles are less of a battle to cover these days and sleep is a cure for most things in general. My slump in energy and mental focus that come with my period are not as detrimental either. I'm feeling a win with the choice to give these vitamins a chance.
You can find more about their transparency and ingredient use here: https://ritual.com/blogs/journal/tagged/ingredient-bios